Floki has unveiled an exciting pitch side LED advertising campaign in the Rugby Super League, the top-tier competition of the British Rugby League.

The initiative is set to showcase 150 minutes of LED advertisements throughout the 2025 season, projecting an impressive 110 million impressions within the UK market alone. The numbers presented here do not account for matches aired by the BBC, which generally attract even greater viewership, nor do they include the international audience metrics.

Rugby League enthusiasts frequently mirror the characteristics of prospective crypto investors — they tend ...