Coinspeaker
KC Cattle Company Turns to Bitcoin as Key Treasury Asset

In an announcement on X, the US-based firm known for its top-quality Wagyu beef said it has chosen BTC as its primary reserve treasury asset. The move makes the company the first corporate entity to embrace the crypto bandwagon this year.

KC Cattle Embraces Bitcoin

The company’s entrance to the digital assets sector, reflects it’s acceptance of financial innovation  in response to challenges like decreasing purchasing power and rising industry costs.

“The debilitating loss in purchasing power combined with the increases in costs in our industry has made this one of our easiest decisions we’ve ever made. Fix the money. Fix the Food,” the company wrote on X.

Following the news of the company’s Bitcoin adoption, crypto community members inquired about the potential acceptance of BTC for purchases.

In response, KC Cattle said “soon”, indicating that the company is working towards integrating the leading crypto asset into its payment processes. Once incorporated, customers can buy their favorite beef from the firm.